Articles on beauty industry economics, M&A strategy, brand building, and what I've learned from successes and expensive mistakes.
Strategic priorities for major beauty companies navigating a transforming market landscape. What big beauty needs to do differently in 2025 to address changing consumer behavior, market dynamics, and competitive pressures.
An interview on the return of M&A activity in beauty, what's driving consolidation, and what founders and investors should be thinking about in the current deal environment.
A deep dive into beauty brand economics. How to calculate contribution margin, why it matters more than topline growth, and what healthy unit economics actually look like for emerging brands.
Why dashboards can be green while brands are dying—and how to diagnose the real problems beneath surface-level metrics. A framework for understanding when your KPIs are lying to you.
Understanding the disconnect between aggregate industry growth data and individual brand performance. Why macro trends don't predict micro outcomes, and what that means for founders and investors.
What the L'Oréal acquisition of brands from Kering means for smaller beauty companies, M&A market dynamics, and strategic positioning for emerging brands in a consolidating market.
Why profitability now matters more than growth for beauty brands, and what that shift means for founders, investors, and acquirers. The new rules for building brands in a capital-constrained environment.
How to think about capital structure for growth-stage beauty brands. When to use debt, when to raise equity, and how to balance growth ambitions with financial sustainability.